Growing an online store takes more than simply bringing in more traffic. Sustainable growth comes from understanding how customers move from discovery to purchase, removing the barriers that stop them from converting, and maximizing the value of every successful order.
You'll start by learning how to attract the right audiences through online advertising and measure acquisition performance. Next, you'll learn how to diagnose your conversion funnel and identify where potential customers drop off. From there, you'll explore how to reduce shopper hesitation and create clearer paths to purchase. You'll then learn how to use promotion strategies to encourage action before moving beyond conversion to increase the value of every order.
By the end of this program, you'll understand how acquisition, conversion, promotions, and average order value work together to drive sustainable revenue growth.
