What's included?
This course walks through the key moments that influence whether a visitor becomes a customer. Using a practical conversion funnel approach, you will learn how to identify where customers hesitate and how to improve the experience at each stage of the shopping journey.
The course begins by helping you diagnose conversion issues using funnel data from your store. From there, we explore how customers discover products, evaluate whether a product is right for them, and decide whether to move forward with a purchase.
You will also learn how to reduce hesitation in the cart stage, recover potential orders when customers leave, and make the checkout experience easier to complete.
By the end of the course, you will have a clear framework for understanding how conversion happens from product discovery to completed purchase, along with practical solutions you can apply to improve your store’s performance.
